Yesterday I found a study published by the University of St. Gallen “Complex to Clear – Managing Clarity in Corporate Communication“.
The authors Martin J Eppler and Nicole Bischof argue convincingly a business case for clarity in all types of corporate communications. They address reports, emails, and even Twitter. That fascinating study can be downloaded from the University’s website and there’s also a presentation on Slideshare.
I was so fascinated by the clarity of the report – it follows to a great extent the recommended principles very closely – that I decided to blog about it straight away. It took me just half an hour to read through the 67 pages.