How to communicate Change

For the last week I’ve been thinking about a couple of ideas for my blog. Nothing stood out and then I received an unexpected email from Google:

Now, I’m used to read Google’s blog where they announce upcoming changes. But this one is different. It’s for me the first time that I pro-actively get a “personal” email from Google announcing an upcoming change. I’m not going to discuss or analyse the change content itself but like to look at the way it is communicated. Continue reading