The authors Martin J Eppler and Nicole Bischof argue convincingly a business case for clarity in all types of corporate communications. They address reports, emails, and even Twitter. That fascinating study can be downloaded from the University’s website and there’s also a presentation on Slideshare.
I was so fascinated by the clarity of the report – it follows to a great extent the recommended principles very closely – that I decided to blog about it straight away. It took me just half an hour to read through the 67 pages.
A new word turned up in my weekly read of random pages. David Brooks wrote in the NY Times about “The Philosophy of Data“. Instead of the buzz word “Big Data” he used “Data’ism”.
“We now have the ability to gather huge amounts of data. This ability seems to carry with it certain cultural assumptions — that everything that can be measured should be measured; that data is a transparent and reliable lens that allows us to filter out emotionalism and ideology; that data will help us do remarkable things — like foretell the future.” Continue reading →
I’ve seen people busy themselves with reports, spreadsheets, documentation, and meetings. I’ve heard it a thousands times “Gosh, I don’t know how you do it, I don’t even know where to start so much work is in front of me.”
This sounds to me like the rabbit in front of the snake, unable to move a muscle and petrified. The rabbit is quite capable of outsmarting the snake. But some instinct doesn’t allow it to do this. It’s like the person who is hording seemingly important tasks and not getting any done. In that case it’s not instinct but habit. Nonetheless, it takes an outside nudge to jump out of it.
You know I work in IT. Corporate Information Technology is known for sending out information emails so everybody in the organisation knows if any of the IT services is being upgraded, patched, serviced or replaced with something new and better. And this is not just in those organisations I worked for it’s a common theme in most organisations independent of location and culture. If yours is different – well done!
HR and Marketing have their own share of corporate communication. The internal communication specialists promote the corporate message, tell stories about achievements and are hot on the heels of employee engagement. The external comms master does the same just targeting business partners, contractors, customers and suppliers.
Air NewZealand shows their sense of humour on April Fools day 🙂
Hi Frank ,
Grabaseat is proud to introduce STRAIGHT UP FARES, the next step in the evolution of affordable domestic air travel on sale to anyone who can ‘stand it’.
We’ve installed hand holds on the cabin ceilings of selected domestic flights, to allow even more passengers onto our planes. We can now house up to 69 extra people standing in the aisle for the duration of the flight, massively increasing our capacity and drastically lowering ticket prices.
Straight Up fares are just one more example of your favourite cheap flights website thinking outside the square. If people are willing to stand for hours in queues, at footy matches or in pubs, we thought, then surely they won’t mind standing up for an hour or so on a plane to save themselves some cash.
If you’re as excited about all this as we are, then hurry up and book your little piece of carpet before someone else does!
Find out more about Straight Up Fares and book here.
The grabaseat team
Don’t know how long they keep it up, had to share it 🙂 Ha ha Ha
For the last week I’ve been thinking about a couple of ideas for my blog. Nothing stood out and then I received an unexpected email from Google:
Now, I’m used to read Google’s blog where they announce upcoming changes. But this one is different. It’s for me the first time that I pro-actively get a “personal” email from Google announcing an upcoming change. I’m not going to discuss or analyse the change content itself but like to look at the way it is communicated. Continue reading →