The authors Martin J Eppler and Nicole Bischof argue convincingly a business case for clarity in all types of corporate communications. They address reports, emails, and even Twitter. That fascinating study can be downloaded from the University’s website and there’s also a presentation on Slideshare.
I was so fascinated by the clarity of the report – it follows to a great extent the recommended principles very closely – that I decided to blog about it straight away. It took me just half an hour to read through the 67 pages.
A new word turned up in my weekly read of random pages. David Brooks wrote in the NY Times about “The Philosophy of Data“. Instead of the buzz word “Big Data” he used “Data’ism”.
“We now have the ability to gather huge amounts of data. This ability seems to carry with it certain cultural assumptions — that everything that can be measured should be measured; that data is a transparent and reliable lens that allows us to filter out emotionalism and ideology; that data will help us do remarkable things — like foretell the future.” Continue reading →