Recently big data and web design have come under a similar challenge:
What is the point of doing it?
Big Data is buckling under its own weight. So much information, so fast the change, so vast the variety – who can make sense of it and actually use it? An article by Richard C. Larson says “small data” is the new black and looks at the opportunity using a small but significant subset of the data that can actually be processed by humans. The idea of BI still is to transform data into actionable information. Small data sounds like a possible approach towards it.
The UX magazine challenges web designers by saying their trade is largely irrelevant. There are only so many ways to create a great contact or payment form and those exist. Why do it again?
Sergio Nouvel of Continuum says: “2015 must be the year where we shift our focus to unsolved problems, especially ones we’ve been inadvertedly feeding all these years: the overload of information. The world needs designers to simplify, not to add up to the noise. Artificial intelligence is becoming the way of extracting sense and relevance of seas of information we have no human bandwidth to process. As professionals meant to be the experts in the creation of sense, this challenge needs us on board.”
The answer to the question is the same in both cases:
“Making sense of information by preparing and presenting it in readily consumable or actionable form.”
IT Architects from web design, information architecture, to business intelligence and enterprise architecture have a common goal: deliver value from the flood of electronic data.