Driving to work I listen to the radio. When it comes to ads I usually switch the channel. However, sometimes you can’t escape them and some you seem to catch every time. One of these was for me the Crusaders ad “We will”. I found the original ones not to my liking. It didn’t make me want to go and see the game.
Until this week. The tone changed and finally the “We will” hit a nerve.
We will for the jersey.
We will for each other.
We will for the fans.
The Crusaders are a very successful sports team. And you can read this up on Wikipedia or the Rugby sites on web. Many teams have their ebbs and highs, some are one time wonders, and some never make it.
Germany, for example, is a very successful football nation. However at this years worldcup in Russia they did not perform to their aspired and expected level. A whole nation asked why? The South Korean coach (South Korea beat Germany 2-0 and kicked them effectively out) hit the nail on the head “The Germans weren’t hungry anymore.”
This is where “We will” is so important,
- it talks about pride (we will for the jersey),
- it talks about trust (we will for each other), and
- it talks about customers (we will for the fans).
The psychology of having a significant intrinsic motivation is the keystone of a successful culture. “We will” does that. Germany’s motivation of defending the worldcup and having a pot of gold at the end wasn’t good enough for already successful individuals. The additional controversy with a split loyalty drove a dagger into the team spirit. “Die Mannschaft” wasn’t a team, it was just a collection of exceptional footballers.
For me it is a lesson in leadership. It is not important to have the best engineer, project manager, or business analyst in the team. It is much more important that the people you have
- know what they need to do and
- are willing to put the hard work in to make it happen.
That includes everybody and includes trusting each other and helping each other out. I’m thinking the doing, the learning, the planning, the supporting, and good measure of pragmatism.