I didn’t go to TechEd in Auckland last week, but a friend of mine did. He pointed me to the recording of one of the keynotes, saying if you watch one, make it this one.
It’s a 1 hour recording and if you have the time, it is well spend. If not, here’s my 5 minute summary:
This is the only trait that is not optional. Having an aspirational goal is a must. Set your goals higher. Even if you miss it you still end up higher than the mediocre goal you were sure to achieve.
Specialising on something gives you an identity. It is an opportunity to master the topic. Although, make sure you choose something that matters. Be passionate about it. Then comes the important part: Make an elevator pitch in 2 forms, one to tell others “that’s what I do” and the other for yourself, “that’s why I do it”. And don’t forget – specialisation does only work for a limited time. You may need to change 2 or 3 times along the way.
(3) Story telling
James tells us 3 stories that matter. The first is about your role and your speciality (see above), the second is about your project and why it matters (this tells other what you do is interesting), and the third talks about you and what makes you special. The latter is probably the hardest part for me, there are plenty of folks who do similar stuff – how do I compare?
“We are who we learn from” – The sentence didn’t first make too much sense to me. However, when James continues talking about mentors, yes many mentors, it starts to resonate. Having access to an expert in the field makes learning so much more fun. The trick is to find the right one for you.
(5) Mimic / Imitation
He is an advocate of imitating the chosen expert in that field. The advantage, you learn more – you learn the little things, the things people do unconsciously. Although beware, don’t become a carbon copy. Mimic multiple mentors and become the blend that is you.
(6) Innovation’s long nose >>> Derivation
Re-invent the wheel is the credo! But make it better so that it matters. He talks about clairvoyance and creativity in this context. Clairvoyance is about the knowledge you have about your industry and your ability to predict what’s happening next. This goes back to specialisation. Don’t specialise in ‘dead’ things, specialise in things that are going to matter. Some tips about a creativity are added, where he briefly talks about rituals (or habits) that stimulate creativity, distractions that gives your brain a rest, and being centered – a place or places where you feel comfortable and have the greatest ideas.
He left that hanging. I have to read the book!