A Communication Plan

Communication is the key element to successful management and leadership. There is nothing else more important. Let me illustrate:

“I’m running a project that changes the e-mail infrastructure for our organisation.”

That little sentence is loaded with assumptions and uses a language that is convenient for me and not for my audience. Let’s look at it in some detail:

  • Who knows what “e-mail infrastructure” means? –> IT technical minded people, geeks and nerds. In other words I’m talking a language that the people understand who are doing the job.
  • I’m using e-mail, says the salesman, what does it mean for me?
  • When is it happening?
  • What is actually changing?

You can easily see that list of questions will grow quite quickly. And those questions are fantastic. You need them to create a good communication plan.

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