“I’m running a project that changes the e-mail infrastructure for our organisation.”
That little sentence is loaded with assumptions and uses a language that is convenient for me and not for my audience. Let’s look at it in some detail:
- Who knows what “e-mail infrastructure” means? –> IT technical minded people, geeks and nerds. In other words I’m talking a language that the people understand who are doing the job.
- I’m using e-mail, says the salesman, what does it mean for me?
- When is it happening?
- What is actually changing?
You can easily see that list of questions will grow quite quickly. And those questions are fantastic. You need them to create a good communication plan.